Too Faced recently launched a brand new foundation that has been blowing up social media. The “Born This Way” Foundation is said to be a serious game-changer in the foundation world.
What it is: this oil-free foundation is described as diffusing the line between skin and makeup, giving medium to full coverage, yet still looking like skin. It’s supposed to hide imperfections, even out skin tone, yet still look undetectable. It retails for about $39 USD, and $49 Canadian.
It’s got some great ingredients like Hyaluronic acid to balance and hydrate the skin, Alpine Rose to brighten and encourage skin’s elasticity, and Coconut Water to hydrate and promote radiance, without being too dewy!
It comes in a gorgeous frosted glass container with gold detailing and a pump dispenser. It’s currently available in 12 shades, but will be launching new shades (lighter and darker!) in the next few months.
My Thoughts: I’m always hesitant with foundations. Foundation is the one thing that I’m always searching for, yet am usually always disappointed with – working with acne scarring/textured skin often can be very frustrating! So when this one launched with the hefty claim of being “undetectable” I knew I had to try it.
My first impression was a little iffy. For how it was described, I thought it would be more fluid – but it’s quite thick and stiff at first, and for this reason it doesn’t seem like a little goes a long way. I found it takes a little bit longer to blend it out, but when it blends it does actually look quite nice. You can apply it sheerly for a naturally perfected look, or fuller for heavier coverage. I don’t think I’d necessarily say it’s completely undetectable, but it does look more natural than many foundations I’ve tried. Here’s what it looks like on my skin (my camera doesn’t really pick up the texture, but I must say it photographs pretty nicely!)
(Also wearing on the skin: Becca “Champagne Pop” Highlighter, and Too Faced Love Flush Blush in “How Deep Is Your Love”)
Despite the initial texture, I think I’m impressed with this foundation. It definitely looks more natural than mostly all of the medium-full coverage foundations I’ve tried so far.It is more matte than I expected, based on how it was described I thought it would have more of a satin/naturally dewy finish. If you have very dry or flaky skin and want to use this, I definitely recommend making sure to be well hydrated prior to using it.
I initially applied it by dabbing it with my fingers, and blending out with a beauty blender. A beauty blender does work well, but I also find a dense brush works well (like the Lise Watier brush, the Sigma F80 Kabuki, or the F82 Round Kabuki.)
Overall, I am impressed with this foundation in the sense that it does blend into the skin, and does look more natural than many foundations out there!
However, I am on the fence about whether I really like it or not. I seem to notice my acne scars more when I wear this foundation – it looks great at first, but after about an hour it starts to settle into my acne scars and texture on my cheeks in an unflattering way. I like it in theory, and sometimes it looks nice but sometimes I notice it makes my skin look flat.
Bottomline: I think it’s worth a try. If you’ve got normal – combination skin, I think it will work better for you. If you’ve got super dry or dehydrated skin, you may not like it.
August Update: after nearly a month of trying it (I didn’t use it everyday, but tried mixing it with other foundations and even moisturizer) I did unfortunately end up returning it. I really wanted to love this, it seemed so promising. Sometimes I liked how it looked, but mostly I noticed it made my skin look flat and dry. It accentuated my acne scarring and texture, and I just couldn’t justify keeping such a pricey foundation if I didn’t love it.