Too Faced Born This Way Foundation – Review


Too Faced recently launched a brand new foundation that has been blowing up social media. The “Born This Way” Foundation is said to be a serious game-changer in the foundation world.

What it is: this oil-free foundation is described as diffusing the line between skin and makeup, giving medium to full coverage, yet still looking like skin. It’s supposed to hide imperfections, even out skin tone, yet still look undetectable. It retails for about $39 USD, and $49 Canadian.

It’s got some great ingredients like Hyaluronic acid to balance and hydrate the skin, Alpine Rose to brighten and encourage skin’s elasticity, and Coconut Water to hydrate and promote radiance, without being too dewy!

It comes in a gorgeous frosted glass container with gold detailing and a pump dispenser. It’s currently available in 12 shades, but will be launching new shades (lighter and darker!) in the next few months.


My Thoughts: I’m always hesitant with foundations. Foundation is the one thing that I’m always searching for, yet am usually always disappointed with – working with acne scarring/textured skin often can be very frustrating! So when this one launched with the hefty claim of being “undetectable” I knew I had to try it.

My first impression was a little iffy. For how it was described, I thought it would be more fluid – but it’s quite thick and stiff at first, and for this reason, it doesn’t seem like a little goes a long way. I found it takes a little bit longer to blend it out, but when it blends it does actually look quite nice. You can apply it sheerly for a naturally perfected look, or fuller for heavier coverage.  I don’t think I’d necessarily say it’s completely undetectable, but it does look more natural than many foundations I’ve tried. Here’s what it looks like on my skin (my camera doesn’t really pick up the texture, but I must say it photographs pretty nicely!) P1130941

(Also wearing on the skin: Becca “Champagne Pop” Highlighter, and Too Faced Love Flush Blush in “How Deep Is Your Love”)

Despite the initial texture, I think I’m impressed with this foundation. It definitely looks more natural than mostly all of the medium-full coverage foundations I’ve tried so far.It is more matte than I expected, based on how it was described I thought it would have more of a satin/naturally dewy finish. If you have very dry or flaky skin and want to use this, I definitely recommend making sure to be well hydrated prior to using it.

I initially applied it by dabbing it with my fingers, and blending out with a beauty blender. A beauty blender does work well, but I also find a dense brush works well (like the Lise Watier brush, the Sigma F80 Kabuki, or the F82 Round Kabuki.)

Overall, I am quite impressed with this foundation in the sense that it does blend into the skin, and looks more natural than many foundations out there!

However, I am on the fence about whether I really like it or not. I seem to notice my acne scars more when I wear this foundation – it looks great at first, but after about an hour it starts to settle into my acne scars and texture on my cheeks in an unflattering way. I like it in theory, and sometimes it looks nice but sometimes I notice it makes my skin look flat.

Bottomline: I definitely think it’s worth trying! I think you’ll really like it if you’ve got normal to combination skin.  If you’ve got super dry or dehydrated skin, you may find it a tad drying. 



*This post is not sponsored but may contain affiliate links in which I may earn a small commission if you choose to purchase through my links* 


  1. July 31, 2015 / 12:13 pm

    Girl I WISH my camera didn’t pick up texture, haha! What camera do you use, if you don’t mind me asking? I’m surprised to hear it’s thick though, I was expecting something more like the UD Naked foundation in texture. Great review!!!

    • July 31, 2015 / 12:15 pm

      I use a Panasonic Lumix GH3! In certain light it does pick up texture but in natural daylight it really seems to smooth out my skin! The lens also definitely makes a difference 🙂 I use a 20 mm pancake lens for product close ups and that definitely picks up more.
      Right?? That’s what I was expetecing too! Thanks for your comment 💜

  2. July 31, 2015 / 12:40 pm

    I’m so glad you reviewed this! Every since this was introduced I’ve wanted to try this, but after you explained the dry skin problems – I’m not so sure how it would work with my skin. I still may try and grab a sample of it just to see for myself, but now I’m not so eager to try this.

    • July 31, 2015 / 12:43 pm

      I’d say definitely give it a try but maybe get a sample first! I have dry skin that gets more combination in the summer. I haven’t noticed it sticking to dry patches so far but if you do have severely dry or flaky skin, definitely use a good hydrating primer haha! let me know if you do try it!

  3. August 2, 2015 / 10:48 am

    It looks super pretty on you. I may try this when more shades come out. I’m doubtful they have anything light enough for me right now. I love oil-free water based foundations.

    • August 2, 2015 / 5:02 pm

      Thank you! Yeah I definitely think the shades are limited right now, but hopefully when the new shades launch you’ll find your perfect match!

  4. Noushin
    October 25, 2016 / 9:30 am

    Hi could you please tell me what shade you’re wearing in the foundation?

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