Affordable Eyebrow Products

In my recent brow routine/tutorial video (which you can see here) I primarily used Anastasia Beverly Hills eyebrow products. While Anastasia is undoubtedly the brow queen, I know that it is not always available or within everyone’s price range. Thus I thought I should put together a little list of alternative products that won’t break the bank and can be found at almost any drugstore!

Tip: For girls with thicker natural eyebrows who just want to perfect the shape a bit, I suggest using a powder rather than a pencil or gel/pomade. This is because if you have  lot of natural hair to begin with, a gel or pomade will stick to the hairs and will not look as natural. 

Unfortunately I haven’t yet been able to find a good dupe for the Anastasia Beverly Hills Dipbrow Pomade, at least here in Canada. The formula is so unique and so amazing that I haven’t been able to find anything that really compares in terms of lasting power and texture.

However, that doesn’t mean there aren’t other good eyebrow products on the market! Using a pencil + powder combination is a great alternative for correcting difficult brows.

Affordable Drugstore Eyebrow Products: 

Drugstore brow products

  • Revlon ColorStay Brow Enhancer: this is a double-ended brow corrector. One end contains a wax-based pencil that helps to fill in sparse areas as well as keeping those pesky brow hairs in place. The other end contains a highlight shade to highlight the brow bone.
  • The L’Oreal Brow Stylist: These are more of a standard brow pencil. They are sold individually as well as in duo packs. While pencils like this are great, I do find they need a bit of softening/blending (with a brow spooly brush or even a clean, disposable mascara wand.)
  • The Maybelline MasterShape Brow Pencil: This pencil is more similar to the Anastasia Beverly Hills Brow Wiz (which is incredible, albeit quite pricey.) It has the pencil on the one end, with a spooly brush on the other. A pencil like this is very easy to use, and the brush on the end makes it incredibly convenient.

Tip: I always like to keep a pencil like this in my purse, just in case any brow disasters occur or touch ups are needed! 

  • Nyx Eyebrow Cake: This brow kit is super popular, and it’s no wonder, as it is a great product (and the very affordable price helps too!) The kit comes with 2 different shades (there are different colour kits for different shades of hair), which is great if your hair colour is difficult to match. This is also great for ensuring a more natural look-lighter shade on the inner portion of the eyebrow, and the darker shade on the outer half. It also comes with a wax to keep the brow hairs in place, or to set afterwards.

Tip: The outer portion of the eyebrow (the arch area) should be the darkest, while the inner portion should be the lightest. Natural eyebrows are more of a gradient-one solid colour or thickness all throughout will not look natural! 

  • Wet N Wild Ultimate Brow Kit:This is almost identical to the NYX Eyebrow Cake, however I know that NYX isn’t available in all countries/areas so I wanted to include an alternative.
  • Covergirl Professional Clear Mascara:  This is just a standard clear mascara. Pretty much any clear mascara can be used as a brow gel- it helps stick the brow hairs in place and ensure that your brows will last a lot longer.

If you’re curious as to how I currently do my brows, feel free to check out my brow tutorial-try not to be frightened at how I look without my eyebrows done, It’s definitely a scary sight. I don’t know what I would do without eyebrow products!


I’ve tried both the Maybelline MasterShape Brow and the Nyx Eyebrow cake-these are current drugstore brow favourites!

What are your favourite brow products?


  1. June 25, 2014 / 4:22 pm

    I am obsessed with eyebrow products and it’s too bad that half of the amazing products you mentioned can’t be found in Ireland!
    I’m a new Irish blogger and I’ve been really enjoying the content of your blog. Maybe we can follow each other? I would love to share my thoughts on makeup with you!
    Cecilia x

    • June 25, 2014 / 7:56 pm

      Thanks so much for your comment! Ah see I live in Canada so I would imagine we have much different products available then haha. If you find good brow products in Ireland definitely let me know!! And followed 🙂

      • June 26, 2014 / 5:08 am

        I get so jealous looking at lovely product reviews and I cant get any of the products myself! For the past year I have been using the HD eyebrow palette, have you ever heard of it? It is so amazing and can double as eyeshadow aswell x

        • June 27, 2014 / 11:40 am

          No I’ve never heard of that one! I just googled it and it looks so nice! I don’t think it’s available in Canada, at least definitely not in my city haha!

          • June 27, 2014 / 12:22 pm

            Oh maybe you can get them shipped? Pretty sure they ship internationally 🙂 They’re amazing products, lots of other beauty junkies love them too x

  2. Kimmy (Beauty Isles)
    June 25, 2014 / 5:25 pm

    Next time I am stateside I need to pick up that WetnWild brow palette. It seems like great “throw in your purse for emergencies” options. 🙂

    • June 25, 2014 / 11:23 pm

      Yes exactly! You never know when you might have a browmergency and need a touch up 🙂

  3. June 28, 2014 / 12:42 am

    Which one of the drugstore products have you tried and which one would you recommend? 🙂 xx

    • June 28, 2014 / 5:29 pm

      The only one I haven’t tried personally is the Wet N’ Wild kit. My favourites so far are definitely the Maybelline Mastershape and the Nyx Eyebrow Cake! 🙂 I’d definitely recommend the Nyx Eyebrow cake for a great brow powder kit, and the Maybelline Mastershape is great for on the go!

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