Almay Color + Care Liquid Lip Balm Review


About a week ago, I saw a commercial for Almay’s new Liquid Lip Balm in which Kate Hudson flirtatiously puckers her lips. Since Almay hasn’t really had much for lip products in the last couple years, I was instantly intrigued. A liquid lip balm you say? What on earth does this mean?

So, I ventured over to London Drugs (for those non-Canadians reading this, it’s one of the main drugstores here in Canada) and was ecstatic to see that they were on sale as a new product.

The colour selection, while not hugely extensive, was gorgeous-10 beautiful shades that could go with pretty much any look. I sampled a few on my hand, and was instantly pleased with how velvety and soft the product felt on my skin. I decided to go with “Cantaloupe Cream”-a really pretty coral/peach colour.

When I got to my car, I quickly put it on, and, well, I fell in love.

I have major OCD when it comes to lip gloss-I cannot stand products that are too goopy or stringy or sticky, which is why I tend to stay away from lip gloss all together.

But let me tell you, I’m pretty convinced that the makeup heavens opened up and released this beautiful product for people like me.

It goes on much like a gloss with a doefoot applicator, but it’s a thicker consistency that is super hydrating and feels absolutely incredible while -get this- not being sticky or goopy. It applies beautifully and did not goop or string or stick or any of the things that many products are notorious for doing. It works gorgeously by itself, or layered over a lipstick. The colour payoff is sheer but still surprisingly pigmented for a lip balm/gloss.

The texture is amazing, the hydration is amazing, and the colour is amazing. EVERYTHING IS JUST AMAZING.

I returned the next day to buy three more colours, two for me, and one for my mother.

The colours I bought were:

  • Cantaloupe Cream
  • Just Plum
  • Blooming
  • Pink Pout


Their full range of colours is:


The longer it stays on your lips, the better they feel. Not to mention they smell and taste delicious…not that I tasted them, or anything…

I am honestly in love with this product. And for only $8 regular priced, well you really cannot go wrong. This is one of those drug store products that deserves to be considered high end.

I shall soon be returning to buy more!

Bottom line: if you’re looking for a soft yet gorgeous product for the summer, I absolutely 100% recommend this product.


  1. August 16, 2013 / 2:51 am

    I have a coupon for two bucks off so I will be trying this soon. Thanks for sharing, n ill share what I bought next

    • August 18, 2013 / 8:17 pm

      Thanks for checking out my post! I hope you love them as much as I do, definitely let me know what you think!

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