H&M recently launched a huge makeup line – in addition to their already massive fashion and home decor line.
Admittedly, I was very skeptical about the quality of the makeup. That is, until I went in to my local H&M to see the collection for myself. As soon as I saw the impressively large eyeshadow display, I was immediately intrigued.
Then when I swatched the first eyeshadow from the High Impact Colour line, I am not ashamed to say that I audibly gasped. (Seriously. I literally gasped. A girl standing next to me turned to look at me and ask if I was okay.) I mentioned these shadows in my October Favourites, which you can watch here!
The textures: most of the single eyeshadow line has a metallic, shimmery finish. There are also some with more of a satin/matte texture that are great for blending, but I definitely think the shimmers are the stars of the show. The textures are so smooth, creamy and velvety. One tiny swatch is all you need to see how truly pigmented they are. With a texture like this, I definitely find they apply the best with your finger or a flat brush.
The Colours: the line has nearly every colour you could need. Golds, champagnes, silvers, browns, neutrals, and even a variety of bold colours. They have a whole shelf of blues, greens, purples, pinks, reds, and oranges.
These eyeshadows are phenomenal. I cannot believe how pigmented, smooth, and utterly gorgeous they are – especially since they retail for only $7.99 Canadian – making them the perfect stocking stuffers or gift! That is, if you can resist buying every single shade for yourself!
Here are the shades I simply couldn’t resist adding to my collection:
If you love shimmery, metallic beige/champagne tones, you absolutely need to check out the H&M eyeshadow line. They even have a limited edition set featuring some gorgeous neutral shimmery tones.
My favourite shades so far are: